THEORETICAL PRESUMPTIONS OF THE CREATIVE INDUSTRIES INNOVATION PRODUCTIVITY PERFORMANCE

The development of the concept creative industries is related to contribution culture and creativity economy. Creative are often associated with innovation.Scientific literature reveals that business more innovative compared other sectors Some authors also note when assessing level innovation, companies closely tend have higher innovation rates. major purpose i.e. problem solving, while synergy between economy formulates theory. Based on literature, solution requires creativity, some solutions can inspire emergence innovation. this article provide theoretical presumptions productivity performance. Applying method comparative analysis, presents a conceptual model allows evaluate compare countries economies in terms